Why Instagram is so important…
Do you even Instagram?
So you’re asking why Instagram is so important for your business? Instagram isn’t just a collection of pretty pictures. It is now almost like the home page of your business. Often, before people have even Google’d you, they will search for you on Instagram and other social media platforms, to see what you’re all about.
First impressions count, so it’s important to have a good aesthetic, as it’s often the deciding factor of whether people will follow your account, interact with you, and click through to your website to become a customer. You only get 1 chance.
So what makes a good Instagram feed?
- Colour scheme – your colours should all make sense together and have a ‘feel’ in general. Try not to be too random with your colours posts, but there’s no need to go OTT and be all matchy-matchy, either. See what feels right for you, and stick to it. You could even try an incorporate your main brand colour throughout your feed, which is simple but has a great effect!
- Lighting – consistency is really important. If you are bright and white, keep it that way! Darker themed is fine – but again, just choose something and try to just stick to it.
- Spacing – planning your feed so it all blends nicely together is easy if you plan your posts. Look at your grid, don’t just randomly post things! You want to achieve balance and space. You also don’t want to post 4 pics of the same thing one after another. Aim for well-planned variety. User-generated content can be a great resource to help you with this! Plan posts you believe your followers will like that are NOT brand related. Quotes, style inspo and lifestyle shots are a great start.
Trying to do this all on your own can be hard. There are a few apps you can use (some free) to help you with this, or you can follow my free tips here!
